Cultivating Consumer Insights
for the Cannabis & Holistic Health Industry
Green Horizons is a boutique consumer insights agency dedicated to helping brands navigate the rapidly evolving cannabis & holistic health marketplace.
RESEARCHERS
We believe that bad research is worse than no research at all. With over three decades of market research and consumer insights experience, we have a high bar for what it means to conduct quality research. Whether your project is a multimillion dollar strategic project or a pair of focus groups, we apply the same rigorous standards to every project that passes through our hands.
STRATEGISTS
When the research is done, we’re just getting started. We pride ourselves on never delivering a “data dump.” With a diverse array of experience, including CPG, food and beverage, retail, media, and more, we have the expertise to turn the numbers into actionable insights and strategic recommendations.
STORYTELLERS
We get it…numbers can be overwhelming. Some people love numbers (we do!), but most of us just want to understand the bottom line. When you get reports, summaries, and presentations from us, they will be highly designed and easily digestible, making it easy to evangelize key insights throughout your organization–from finance to marketing to package design.
What We Do
With more than a quarter of U.S. adults now living in a state where cannabis is legal, the market for legal cannabis is rapidly growing. But creating a standout brand in this developing market has a number of unique challenges. With decades of consumer insights experience, we know how to deliver the insights you need to create a breakthrough brand.
Branding, Positioning, and Marketing Strategy
Packaging Development & Testing
Market Potential & Competitive Landscaping
Advertising Effectiveness
Shopper Journey/Path to Purchase
User Experience (UX for Websites and Apps)
Consumer Segmentation
