ATTITUDES TOWARDS AND USAGE OF CANNABIS

• Awareness and attitudes toward legalization including medical and recreational usage at a local and federal level
• Consumer attitudes towards the commercialization of cannabis and the social/community impact of cannabis legalization
• Incidence of current and former usage
• Non-users’ experience with cannabis, reasons for not consuming, and potential future consumption
• Benefits and drawbacks of cannabis usage, including perceived mental and physical health effects

PURCHASING DECISIONS & BEHAVIORS

• Awareness, usage, and interest in the various types of cannabis
  products (e.g., CBD, beverages, tinctures, topicals, pet products, skincare products, etc.)
• Importance of key and ancillary product features by category
• Monthly spend
• Changes in cannabis consumption habits based on availability of new products and paths to purchase
• Usage circumstances (alone, with others, venues, etc.)
• Where cannabis products are purchased, by product category
• How shoppers find out about dispensaries and drivers for patronizing them
• Awareness of cannabis brands and how consumers find out about them

CONSUMER PROFILES: SOCIAL, POLITICAL, MEDIA & DEMOGRAPHIC

• Health & wellness profile: exercising, using natural remedies, lifestyle behaviors
• Media profile including sources of news and information about cannabis
• Demographic profile of users and non-users including geography, age, gender, race and ethnicity, marital status, children in home, and income
• Social and political profile