CULTIVATING THE CANNABIS MARKET: WAVE 2

As the cannabis market grows and evolves, keep your finger on the pulse of emerging trends, product
preferences, consumer segments, growth opportunities, and more with this comprehensive study.

FIELD PARTNER
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OPPORTUNITY TO CUSTOMIZE THE STUDY

  • Add a market (e.g., state and/or metro area)
  • Add a segment (e.g., CBD users)
  • Add a customer segment – we survey your customer list

Separate budget required

TOPIC AREAS

ATTITUDES TOWARDS AND USAGE OF CANNABIS

  • Awareness and attitudes toward legalization including medical and recreational usage at a local and federal level
  • Consumer attitudes towards the commercialization of cannabis and the social/community impact of cannabis legalization
  • Incidence of current and former usage
  • Non-users’ experience with cannabis, reasons for not consuming, and potential future consumption
  • Benefits and drawbacks of cannabis usage, including perceived mental and physical health effects

PURCHASING DECISIONS & BEHAVIORS

  • Awarenessusage, and interest in the various types of cannabis
    products (e.g., CBD, beverages, tinctures, topicals, pet products, skincare products, etc.)
  • Importance of key and ancillary product features by category
  • Monthly spend
  • Changes in cannabis consumption habits based on availability of new products and paths to purchase
  • Usage circumstances (alone, with others, venues, etc.)
  • Where cannabis products are purchased, by product category
  • How shoppers find out about dispensaries and drivers for patronizing them
  • Awareness of cannabis brands and how consumers find out about them

CONSUMER PROFILES: SOCIAL, POLITICAL, MEDIA & DEMOGRAPHIC

  • Health & wellness profile: exercising, using natural remedies, lifestyle behaviors
  • Media profile including sources of news and information about cannabis
  • Demographic profile of users and non-users including geography, age, gender, race and ethnicity, marital status, children in home, and income
  • Social and political profile

INTERESTED IN LEARNING MORE?

CONTACT:

Meredith Falvo
Client Services Manager
meredith@gh-insights.com

SAMPLE & METHODOLOGY

1,000 U.S. adults 18+, (600 cannabis users, 400 non-cannabis users)

ANALYSIS

Detailed reporting by key demographic, behavioral, and lifestyle cohorts, such as age, sex, cultural group, medical vs. recreational consumers, heavier vs. lighter consumers, and more.

DELIVERABLES

Executive summary and comprehensive report that includes analysis, charts, and tables.