Our Approach & Methodologies

Types of Issues We Solve

With more than a quarter of U.S. adults now living in a state where cannabis is legal, the market for legal cannabis is rapidly growing. But creating a standout brand in this developing market has a number of unique challenges. With decades of consumer insights experience, we know how to deliver the insights you need to create a breakthrough brand.

Branding, Positioning, and Marketing Strategy

Packaging Development & Testing

Market Potential & Competitive Landscaping

Advertising Effectiveness

Shopper Journey/Path to Purchase

User Experience (UX for Websites and Apps)

Consumer Segmentation

Shelf Testing

How We Do It

Our approach to research is that each project is unique. Using a full suite of quantitative and qualitative methodologies, we tailor every project to suit our client’s specific objectives.

QUANTITATIVE METHODS

  • Custom Surveys
  • Market Potential
  • NPS
  • Customer Satisfaction
  • Segmentation
  • Statistical Analysis
  • Model Simulation

QUALITATIVE METHODS

  • Focus Groups (In-Person or Online)
  • Ethnography
  • In-Depth Interviews (IDIs)
  • Usability/User Experience
  • Customer Experience
  • Online Communities
  • Insights Gatherings
  • Executive and B2B Interviewing