CULTIVATING THE CANNABIS MARKET: WAVE 2

As the cannabis market grows and evolves, keep your finger on the pulse of emerging trends, product
preferences, consumer segments, growth opportunities, and more with this comprehensive study.




   Opportunity to customize the study

  • Add a market (e.g., state and/or metro area)
  • Add a segment (e.g., CBD users)
  • Add a customer segment – we survey your customer list

Separate budget required.

TOPIC AREAS

CONSUMPTION & BEHAVIORS

  • What are reasons for using cannabis medically and recreationally? What are users’ most popular ways of using cannabis and product preferences?
  • What is the frequency of consuming cannabis independently or with others and ways of regular consumption? How do forms of using cannabis differ by type of user?
  • How have consumption habits changed over time? What impact, if any, did the vaping scare and Covid-19 have on consumption patterns? What are the other drivers for changes in consumption (e.g., wider product selection, willingness to experiment, being more knowledgeable about products)

PURCHASING DECISIONS & BEHAVIORS

  • How do users buy or obtain cannabis (e.g., physical dispensary, online, or from an individual)?
  • How do shoppers find out about dispensaries? What are their reasons for shopping at specific locations? How does state legality impact
    where/how consumers get cannabis?
  • How do consumers feel about different types of cannabis and what is their awareness of types of products (e.g., CBD, beverages, tinctures, topicals, etc.)? What do people care about most (e.g., brand, accurate dosing, how fast-acting it is)?
  • How much are cannabis users spending monthly?
  • What drives purchase decisions (brand familiarity, budtender recommendations, price, ingredients, etc.)?

ATTITUDES TOWARDS CANNABIS

  • Which health & wellness (e.g., exercising, using natural remedies, eating natural foods) and environmental & social (e.g., supporting local businesses, social/political involvement) behaviors are a big part of their lifestyle?
  • What are the perceived health effects of cannabis?
  • How much support is there for legalizing marijuana on a federal level? How much of an impact does a political candidate’s position on cannabis influence voters?
  • What are consumers’ attitudes towards the commercialization of cannabis and the impact of cannabis legalization?
  • What are non-cannabis users’ previous experience with cannabis, their reasons for not using cannabis and what are their opinions on adult cannabis users?

PROFILING

  • Profile of cannabis consumers including Medical Only, Recreational Only, and Medical & Recreational Cannabis users; demographics, area
    in which they live, and political views.

Topic areas may vary based on industry trends and client feedback.

INTERESTED IN LEARNING MORE?

CONTACT:

Chris Hlavatovic

Research Sales Consultant
chris@gh-insights.com

SAMPLE & METHODOLOGY

800 U.S. adults 18+, plus an oversample of cannabis users for a minimum of 300 cannabis users 18+.

ANALYSIS

Detailed reporting by key demographic, behavioral, and lifestyle cohorts, such as age, sex, cultural group, medical vs. recreational consumers, heavier vs. lighter consumers, and more.

DELIVERABLES

Executive summary and comprehensive report that includes analysis, charts, and tables.