Cultivating Consumer Insights

for the Cannabis & Holistic Health Industry

Green Horizons is a boutique consumer insights agency dedicated to helping brands navigate the rapidly evolving cannabis & holistic health marketplace.


We believe that bad research is worse than no research at all. With over three decades of market research and consumer insights experience, we have a high bar for what it means to conduct quality research. Whether your project is a multimillion dollar strategic project or a pair of focus groups, we apply the same rigorous standards to every project that passes through our hands.


When the research is done, we’re just getting started. We pride ourselves on never delivering a “data dump.” With a diverse array of experience, including CPG, food and beverage, retail, media, and more, we have the expertise to turn the numbers into actionable insights and strategic recommendations.


We get it…numbers can be overwhelming. Some people love numbers (we do!), but most of us just want to understand the bottom line. When you get reports, summaries, and presentations from us, they will be highly designed and easily digestible, making it easy to evangelize key insights throughout your organization–from finance to marketing to package design.

What We Do

With more than a quarter of U.S. adults now living in a state where cannabis is legal, the market for legal cannabis is rapidly growing. But creating a standout brand in this developing market has a number of unique challenges. With decades of consumer insights experience, we know how to deliver the insights you need to create a breakthrough brand.

Branding, Positioning, and Marketing Strategy

Packaging Development & Testing

Market Potential & Competitive Landscaping

Advertising Effectiveness

Shopper Journey/Path to Purchase

User Experience (UX for Websites and Apps)

Consumer Segmentation

Shelf Testing

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Want to build a BREAKTHROUGH cannabis brand?